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Posted: Monday, January 22, 2018 6:42 AM


The Small Business Guide To Google's Unsafe Website Warning:
Can you think of a reason why your company's website might be labeled as unsafe?

The search engines and your browser sure can! With new developments in the online industry, safe encryption is now a priority.

Although you might not see what's going on behind the scenes of your website, Google only needs a second to know if your website is secure or if it isn't.

To learn more Google's unsafe website warning, here are some important facts you should know about SSL certificates and safe data encryption:

1. SSL stands for Secure Sockets Layer. The certificates represent a safe encryption technology used by webmasters to protect their business and their privacy;

2. A secure certificate also provides authentication. This means a Secure Sockets Layer encryption ensures a safe connection between your visitors' browsers and your website's server;

3. Not all websites need an SSL certificate. However, if you collect sensitive data, such as credit card information, names, addresses or phone numbers, you need an extra layer of security to keep this data private;

4. And SSL certificate helps to safely encrypt all sensitive information. This means unauthorized third parties won't have access to it. In other words, SSL keeps all your data safe and redirecting to HTTPS helps protect against cyber and phishing attacks;
5. There are 3 types of SSL certificates:
a. Extended Validation (EV SSL)
b. Organization Validated (OV SSL)
c. Domain Validated (DV SSL)

6. Extended Validation Certificates are available for government entities, incorporated businesses, as well as non-incorporated ones;

7. Organization Validated Certificates offer enhanced visibility about the owner of the website. Vetted business information is made available for the visitors;

8. Domain Validated Certificates are issued immediately, but offer the lowest level of validation for your company;

9. SSL certificates are only issued to verified businesses. Even if you're a small business, you'll need to go through an identity check that helps your SSL provider make sure visitors can trust you;

10. Cyber-criminals can't get an SSL certificate. Because of thorough identity checks, it should be impossible for a hacker to impersonate your website and steal all your data;

11. Currently, only about 1% of websites online have an extra layer of protection installed;

12. Google plans to "shame" all websites without valid SSL certificates. The biggest search engine in the world is prepared to do whatever it takes to make the internet a safer virtual place for everyone to browse;

13. Existing and potential clients will trust your brand more if your website is safe. No one wants to share sensitive data with untrusted resources;

14. An SSL protected website is very easy to recognize. The green browser address bar and a lock icon ensure your visitors you've taken the necessary safety precautions to protect their privacy;

15. Google also announced a potential small boost in rankings to websites redirecting to HTTPS. In addition to assuring your visitors they're about to do business with a trustworthy, highly secured domain, you should be able to see a small SEO boost as well.

A secure website proves both Google and your clients that you're committed to safely growing your business. And with phishing attacks or creepy bot crawlers lurking the online, security should be your top priority.

Although SSL certificates imply certain costs, business owners definitely have more to gain in terms of sales boosts, if their websites are secure.

If you want your clients to trust your brand, implement an advanced securely encrypted connection for your users and let your visitors know you care about their privacy.

Concentrate on doing what you do excellent and allow us to assist make your website safe.
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